DAZN taps AI specialist Olocip for performance analysis

DAZN Spain has joined forces with A1 specialist Olocip to implement artificial intelligence (AI) technology to its new DAZN Transfer programme.

Olcoip’s AI ​​solution applied to performance analysis, will offer the objective value of the players’ performance by analysing each of their actions during the matches, based on the probability of scoring and conceding goals. It delivers an accurate measure of the player’s actual impact on the game and on the team throughout their career and in future scenarios.

The AI solution will also have the ability to contextualise the performance of the players in each club, highlighting factors such as teammates, opposing teams, playing styles, coaches, and competitions. This will provide a honest comparison and performance analysis, avoiding biases.

DAZN said the agreement will Olocip reinforces their commitment to innovation and excellence in sports analysis. The platform continues to bet on integrating advanced technologies that improve the user experience.

Commenting on the deal, Eugenio Blanco, DAZN’s VP Content Engagement said: “Thanks to the collaboration with Olocip and the application of Artificial Intelligence, we managed to reduce uncertainty, delimiting and improving predictions about the performance of potential signings, which allows us to offer fans valuable information based on scientific rigor, providing objective data to the analysis of our experts.”

“It is a privilege that a platform like DAZN, a benchmark in the sports industry, bets on Olocip to integrate the use of Artificial Intelligence into its programs,” added Olocip founder and CEO Esteban Granero. “Our commitment will be to work every day and offer all our expertise in artificial intelligence to the DAZN team to offer the audience key and differentiating content in player analysis.”