Vietnam Pro Basketball taps Magnifi for AI-powered coverage

Vietnam’s Pro Basketball League (VBA) has chosen Magnifi by Videoverse, an AI-focused video technology company and video-editing SaaS platform, to support its 2023 season of the with AI-powered video highlights of matches, video-on-demand and social media features.

Magnifi’s offering for the VBA league includes full match highlights and player highlights, featuring dynamic graphic overlays and multiple aspect ratios of 16:9, 9:16, and 1:1.

Additionally, Magnfii is handling social media publishing on Facebook, YouTube, and TikTok, along with the customisable video on demand (VOD) packages and self-served dashboards.

The tech company said that the impactful results achieved since the VBA embraced its Highlights tool in early June shows a 773% higher video production resulting in a 76% increase in overall viewership. Social media engagement has also risen across all platforms, it said.

Vinayak Shrivastav, CEO and Co-Founder of Magnifi by VideoVerse, said: “As a company dedicated to providing sports broadcasting highlights, it is our priority to create powerful partnerships like the one with the VBA. Through our leading AI-powered platform, we have demonstrated how we can enhance efficiency and boost content engagement with sports fans.”

Phuoc Truong of the VBA said: “VBA has always endeavoured to deliver the hottest play of the season in real-time and keep the engagement with our viewers ongoing. Keeping our fans happy and allowing them easy access to highlights and short videos was the challenge. Magnifi has played a pivotal role in making this season exceptional, and the VBA hopes to extend this fruitful collaboration for many years to come.”