Netflix cuts basic ad-free plan in US and UK

Netflix has got rid of its basic plan offering without ads in the US and the UK, as the company pushes its advertising-supported subscription plan to new subscribers.

The ad-free basic plan has been removed from its sign-up page which was previously priced for a monthly rate of USD $9.99 in the US and GBP £6.99 in the UK.

It’s replaced with a standard with adverts offering available for USD $6.99/per month in the US and GBP £4.99/per month in the UK.

The new standard plan allows streaming on two supported devices at a time, compared to the former basic ad-free service which permitted viewing on a single screen at any one time.

Netflix revealed on its plans and pricing page the basic plan is no longer available for new or rejoining members. Subscribers for the basic plan will be able to remain on the plan until the account user changes plans or the account is cancelled.

However, the streaming service noted the standard with adverts package may not be available through all third-party billing partners and packages.

It comes a month after Netflix stopped its C$9.99 basic plan package to new subscribers in Canada which has become Netflix’s testbed for newly introduced features, including its password-sharing crackdown.