BBC Player and BBC kids launch in India on Prime Video Channels

BBC Studios, the UK pubcaster’s commercial arm, has launched BBC Player and BBC Kids on Amazon Prime Video Channels in India.

The subscription-based service will provide Indian viewers a curated line-up of British content spanning from original British dramas, comedy, documentaries, factual shows, entertainment to lifestyle programming and children’s shows within a single destination, for the first time in India.

Prime members can purchase an annual add-on subscription to BBC Player for INR599 and enjoy full access to BBC Kids as well. Alternatively, members can also subscribe to BBC Kids only for INR199 annually.

BBC Player will provide a multi-genre content offering including BBC Kids, BBC Studios’ international kids brand.

Content for Indian viewers includes crime thriller Six Four, political thriller The Diplomat and comedies Chivalry and Citizen Khan, while BBC Kids will offer shows such as Hey Duggee, Go Jetters and JoJo & Gran Gran.

“Since its launch in India, Prime Video Channels has seen exponential growth in India with people subscribing to Channels of their choice from the length and breadth of the country. Our customers also have the convenience to access a significantly wider selection of Indian and international content through the 20 Channels. In fact, multiple global streaming services have chosen to launch and expand their reach in India with Prime Video Channels,” said Vivek Srivastava, head, Prime Video Channels, Prime Video, India.

“In sync with our philosophy of super-serving our customers with even greater choice and accessibility, we are thrilled to collaborate with BBC Studios. Their wide range of programming is highly renowned and enjoyed by audiences world over. With the launch of BBC Player and BBC Kids, Prime members in India too, will be able to enjoy their favourite British content on a single destination for the first time.”

Stanley Fernandes, VP, distribution BBC Studios, South Asia, said, “We are excited to bring BBC Player and BBC Kids for the very first time to audiences in India. We couldn’t be more thrilled to partner with Prime Video to launch these subscription-based video on demand services. These brands will offer a curated, multi-genre content line-up, offering the best of British entertainment to the discerning Indian audience.  Subscribed members will gain access to some of BBC Studios’ latest hits as well as our classics shows, including our well acclaimed wealth of kids’ entertainment, all under one roof.  We have seen the success of these brands in other markets globally and we can’t wait to see the excitement in India with this launch on Prime Video Channels.”