Telefonica expands partnership with Nagra to fight piracy

Telefonica has partnered with Kudelski Group’s company Nagra for its anti-piracy services as the company expands their existing anti-piracy operations in LATAM.

Nagra anti-piracy solutions offer an ecosystem discovery and investigation services through which to drive effective action against piracy.

Supplementing its existing intelligence sources, the Nagra solution provides innovative ways to identify, monitor and display pirate activity. It also uses sophisticated AI-powered analytics to alert Telefonica to illicit patterns of activity.

Commenting on the expanded deal Delia Álvarez, responsible for the Global Fraud Prevention Area at Telefonica said: “Content piracy is a major concern with a direct impact on our performance. To increase our effectiveness in this ongoing battle, we chose to expand our existing relationship with NAGRA. They have a proven, global capacity to identify and remediate pirate activity. Their threat intelligence provides further value to our Fraud Prevention teams as they seek to identify and disrupt large-scale piracy networks.”

Nagra’s anti-piracy solution, specifically designed to tackle media and entertainment piracy, will now supplement content protection solutions that include watermarking and other elements of the NAGRA Active Streaming Protection framework already deployed at Telefonica.

Pascal Metral, VP anti-piracy intelligence, investigation & litigation, Nagra. “Helping our customers tackle one of the biggest threats to both their revenues and their significant investments in content is our core focus and we look forward to our services unseating pirates across the Telefonica ecosystem.”