Amagi expands deal with Cineverse, to power FAST channels

Courtesy of Cineverse

FAST channel facilitator Amagi has expanded its strategic partnership with streaming technology and entertainment platform Cineverse Corp.

As part of this partnership, Amagi will provide its portfolio of hundreds of FAST channels to the flagship Cineverse streaming service as well as add Cineverse’s portfolio of streaming channels to the end-to-end FAST marketplace, Amagi Connect.

The partnership aims to bring more third-party content to Cineverse and expand Cineverse’s reach internationally by allowing more streaming platforms the ability to discover its streaming content.

Amagi is a global leader in cloud-based SaaS technology for broadcast and connected TV, Amagi Connect aims to facilitate the discovery, connection, and monetisation of streaming content around the world.

Previous clients of Amagi’s FAST marketplace include LG Channels, Plex, TCL, VIDAA Free, Rakuten TV, Xiaomi, Redbox, Canela, Netgem.

“Expanding our relationship to leverage Amagi Connect is an important step in our plans to expand the availability of channels on Cineverse while also fast-tracking our ability to establish a FAST business internationally,” stated Tony Huidor, chief operating officer & chief technology Officer at Cineverse.

“Amagi’s marketplace and industry-leading reach will allow us to expand our growing FAST markets outside of the U.S.  This will aid easy discoverability of Cineverse’s FAST channels by Connected TV manufacturers, virtual MVPDs and many emerging international OTT platforms seeking access to quality streaming content while allowing both sides of the ecosystem to rapidly launch new FAST channels across new territories easily. Furthermore, we aim to enhance and refresh Cineverse’s FAST channels on a regular basis through strategic content acquisitions that cater to diverse audiences and drive viewership on a global scale.”