TF1 taps WSC Sports to power personalised content via Top Chrono

French TV media group TF1 has tapped WSC Sports, and its AI-driven technology, to power its automated real-time and on-demand sports content requirements.

WSC Sports’ technology will underpin TF1’s recently announced Top Chrono function, available exclusively to users of its MYTF1 streaming platform. Top Chrono offers viewers of events such as the upcoming Men’s Rugby World Cup 2023, the option to choose the duration of their match highlights.

In addition, TF1 will utilise the technology across its archive rights for French football and rugby, enabling thousands of iconic sporting moments to be brought to life at the touch of a button.

With a focus on content specifically for distribution across TF1’s streaming platform, MYTF1, and its social media channels, the multi-year agreement will see TF1 utilise WSC Sports’ full suite of AI-driven tools to maximize its content production capabilities and enable all formats of video to be shared with sports fans in real-time.

Claire Basini, deputy general manager in charge of B2C activities at TF1 Group, said: “Our partnership with WSC Sports is in line with the TF1 group’s digital acceleration strategy. Our goal is to provide our audiences with increasingly innovative premium content, focusing on real time and incredible operational efficiency to offer them a unique, high value-added experience. This not only helps extend the reach of our content but drives greater engagement and an enhancing user experience across MYTF1, and our social media channels.”

“In addition to the unlimited content creation, production and customisation capabilities, which enable us to match the right piece of content, to the right audience, at the right time and place – WSC Sports will provide huge value and visibility to our partners,” Basini added.