Sandbox teams up with The Smurfs on new kids app

Sandbox Group has joined forces with IMPS the official licensors of The Smurfs together with LAFIG Belgium on a new educational kids app.

The Smurfs – Educational Games is targeted towards children aged 3-7 which will consist of 10 minigames covering a range of different learning areas. It aims to develop creativity, number recognition, hand-eye coordination, memory, and attention skills. The app includes activities such as painting, music, puzzles, numbers and counting, mazes, and classic games like dominoes and word search. The game will be available for iOS and Android devices and will be published in Q4 of 2023, coinciding with the 65th Anniversary of The Smurfs.

The deal was brokered by Brand-Ward, the licensing agency and consultancy.

Edujoy developed the app, as part of Sandbox’s Gaming vertical, specialising in developing educational mobile games for kids of all ages.

The Smurfs – Educational Games will be available in Spanish, English, French, Italian and Portuguese.

Véronique Culliford, president of IMPS/LAFIG said: “This is a great opportunity to connect with parents and kids in an educational and fun way. There is no doubt kids will love playing and learning with the Smurfs!”

President of Sandbox Gaming, Abhi Arya, added: “We are chuffed about the opportunity to create an exciting new app to mark the 65th Anniversary of The Smurfs and to bring to kids around the world the charm of the little blue characters through a range of fun games .”