Disney and Hulu Japan in streaming pact

Disney and Hulu Japan have teamed up in Japan to launch a new bundle pair their respective streaming services in the country in a new bundle.

Hulu (Japan), operated by HJ Holdings, a subsidiary of Nippon Television Network Corporation and the SVOD platform for Nippon TV, houses on-demand viewing of television series from Nippon TV as well as local original content.

The new bundle will combine Disney+, offering films, animation and live-action from Disney, Pixar, Marvel, Star Wars, National Geographic, and Star, with Hulu Japan’s popular domestic drama series, anime, variety shows, live music and sports.

This new plan is an extension of a strategic partnership between Disney Japan and Nippon Television Holdings, announced last year.

The new bundle plan is priced at ¥1,490 yen per month including tax, 25% less than subscribing to each service individually.

“Since its launch, Disney+ has been delivering unparalleled storytelling and unforgettable entertainment to consumers in Japan, who continue to love our iconic characters, brands and franchises. By joining forces with Hulu Japan, we will bring high quality global and local entertainment to audiences, offering more consumer choice at an attractive value. We are confident that this bundle plan will appeal to an even broader audience in Japan,” said Carol Choi, managing director, Disney Japan.

“We are thrilled to announce this collaboration between Hulu and Disney+, which will bring the world’s best entertainment across all genres to consumers in Japan at an affordable price. This bundle will be an opportunity for Hulu Japan to evolve to an even more attractive service. We hope consumers will enjoy and take advantage of this bundled service,” said Kazuo Takaya, president of HJ Holdings.

Nippon Television Holdings president Akira Ishizawa said, “Disney is one of the world’s leading entertainment companies, and has been a key business partner over the years, including broadcasting Disney films on Nippon TV’s Friday Roadshow. We are pleased to expand this relationship and collaborate in the SVOD field. By leveraging the creativity and brand affinity of Disney+ and Hulu Japan, we will deliver more content that consumers want to watch”.