Manchester United launches Snapchat profile with pre-season highlights

Manchester United football club has launched its first official profile on social video platform Snapchat, enabling its fans to watch pre-season and Premier League football highlights, goals, behind-the-scenes content and virtually try-on and buy its new home kit.

The Snapchat profile @manutd has gone live ahead of the men’s first team pre-season tour across Europe and the US and before its opening season match against Wolverhampton Wanderers at Old Trafford on August 14.

The move means that over 750 million Snapchat users around the world will be able to watch match highlights from the Men and Women’s team, behind the scenes content including match preparation, clips from the training ground, fan-generated content and post-match activities.

Through Snapchat’s Live Garment transfer tech, fans will also be able to use the app to virtually try on the official Manchester United team kit for the upcoming season and buy it directly from the club’s online store. Fans can also play with new Lenses that help them experience the view from the best seats within Manchester United’s Old Trafford ground.

Fans can subscribe to the Snapchat profile by searching United on Snapchat, and can virtually try-on and buy the home kit by scanning a code using the Snapchat camera.

Ian Nolan, chief content officer at Manchester United, said: “Snapchat is a hugely popular global platform that will further add to the numerous ways the club engages on social media with our millions of fans around the world. We are excited to launch today as the team prepares for our pre-season tour of the United States and look forward to sharing exclusive behind-the-scenes content with fans, as well as introducing them to the innovative features of the Snapchat platform. We want to reward our most loyal fans for their passionate support and through the Snapchat lenses feature we will be looking out for the most creative fan-generated content.”

Alejandro Arenas, International Sports Partnerships at Snap, said: “We are thrilled to welcome Manchester United, one of the world’s biggest football clubs to Snapchat as we continue to bring more incredible football and sports content to millions of Snapchatters around the globe. Snapchat continues to offer new ways for fans to experience, celebrate and watch sports with their friends and family – whether that’s watching catching up on goals from the weekend or using an AR Lens to try-on the latest home kit for the upcoming season. We look forward to bringing Snapchatters more ways for them to follow and engage with great football content as we countdown to the new season.”