Vizrt unveils automated channel branding solution for broadcasters

Media production specialist Vizrt has launched its new Viz Channel Branding solution for broadcasters across linear playout, FAST channels, VOD, and OTT.

Viz Channel Branding replaces Viz Multichannel with greater automation, control, stability, and visibility for branding and channel cross-promotion needs across all linear and on-demand outputs. On-screen branding events are  built using metadata, rules, and conditions, while tight integrations with traffic and automation systems ensure frame accurate and correct playout regardless of changes to programming.

Viz Channel Branding’s new Channel Deck provdies complete visibility across any number of channels, users can see the planned branding and the result, providing a single source of truth for what’s coming and any potential issues.

An upgraded user interface makes it easy for both existing and new users to navigate the system so operators can focus on creating compelling content that keeps viewers informed, engaged, and coming back for more.

The new Failover Helper web app also delivers easy failover to a redundant system to guarantee the continuity of channel branding and promos in the event of a technology stack failure, ensuring viewers are always kept informed.

With the addition of virtually unlimited playlist abilities, broadcasters are able to be prepared by creating several weeks’ worth of promo scheduling in advance. Additionally, advanced API integration with third party playout automation systems enables instant updates, fine-grained control of playlist content, and minimal network traffic for more powerful automated workflow

“With Viz Channel Branding, broadcasters will enjoy far greater stability – especially those with very large playlists – and a new user interface will make it easy for new and existing users to get the most out of the system. Channel Deck™ and Failover Helper are the stand-out developments, ensuring broadcasters have even more confidence and capabilities in vital channel branding and promo efforts to win the fight for audience viewership and loyalty,” remarks Kerry Stavri, senior oroduct manager, Vizrt.