Swiss CH Media picks up ELF rights

Swiss pay TV operator CH Media has struck a deal with The European League of Football (ELF) IS to air all matches exclusively on its free-to-air TV24 channel.

The deal marks the first time the sport has been broadcasted in Switzerland.

Founded in 2020, the ELF is a professional American football league featuring 17 teams from nine nations: Austria, Czech Republic, France, Germany, Hungary, Italy, Poland, Spain, and Switzerland, with plans to expand to 24 teams by 2025. One newcomer for the 2024 season has already been confirmed with Madrid becoming the 18th location of the league.

“Growing internationally and attracting more and more interest in our franchises countries is something we can be proud of. With CH Media, we are happy to have a reliable broadcasting partner for Switzerland!” said Zeljko Karajica, managing director of the European League of Football.

Roger Elsener, CEO CH Media TV added, “With the broadcast of the European League of Football, we are further expanding our sports offering in American football. Attracting a whole new target group to our lineup, while also reaching out to national and regional football fans is a win-win-situation for both the European League of Football and CH Media.”

According to CH Media, the pay TV provider is the largest private national TV provider in the country, reaching more than 1.1 million viewers daily. The company operates eight national and five regional TV stations.