Denmark’s Norlys hires architecture and data chief

Danish energy and telecom provider Norlys, which owns cable and fibre service provider Stofa, has named Lasse Engel Pedersen as VP for Architecture and Data in its IT department. 

Lasse Engel Pedersen

Pedersen, who starts on August 1, will be responsible for how the group becomes more data-driven going forward and will, among other things, be at the forefront of ensuring consistency across Norlys’ digital platforms and supporting the right choices of apps.

Pedersen has held leading positions in, among others, DSB and Jabra (GN Audio), where he has worked with IT architecture and development.

“Norlys is an incredibly exciting company, where data will largely guide future development. There is huge potential in working purposefully towards becoming a digitized and data-driven company. I am very much looking forward to helping to release that potential and fulfill the ambitions that have already been clearly defined by the top management,” said Pedersen.

“We targeted a profile that had real experience in both the architecture and data areas, and at the same time had extensive management experience and strong communication skills. Lasse possesses a really good combination of those elements, which is important, because he is to be at the head of an area with a very major focus and importance for Norlys,” said Morten Bilgrav, IT director at Norlys.