NOW promotes Jacob Bridges as managing director

Jacob Bridges

Sky-owned streaming service NOW has promoted Jacob Bridges to managing director, replacing Marina Storti who is stepping down from the role.

Bridges held the position of commercial director where he reported directly to Storti, she leaves the company after a six-year stint and over two decades at Sky.

In the new role, Bridges will be tasked with leading the strategy, commercial, marketing and editorial teams.

The exec was hired by NOW a year ago, with over 20 years’ experience in media, telecoms and retail, covering commercial, trading and pricing strategy. Prior to joining Sky, he held senior leadership roles at Virgin Media O2, EE, Vodafone and Amazon.

Now, formerly known as Now TV is a subscription-based TV with contract-free access to Sky’s premium sports, movies and entertainment.

Speaking on his appointment, Bridges said: “To take on the role of managing director at NOW is a huge honour. It has been an outstanding year for content as we continued to deliver world class shows to our members; including entertainment showstoppers such as, The Last of Us and Succession to iconic sporting moments like Jenson Button breaking a World Record to mark the start of this year’s Formula 1 season.”

“NOW has never been more ambitious than it is today. I am thrilled to take on this role to continue to deliver brilliant entertainment and to further our market proposition, giving our members more of what they need and want from their streaming provider.