DAZN Italia signs deal with Vivaticket

Italy’s sports streaming service DAZN Italia has revealed it has inked an strategic agreement with ticketing provider Vivaticket to add new features that will allow fans to purchase football tickets directly from the app.

The integration of Vivaticket and DAZN will take place in stages. During the launch phase, fans will be able to buy tickets on a dedicated website, which is expected to be complete in the upcoming weeks.

After the initial launch phase, a Vivaticket store will be integrated into the DAZN app where fans can make purchases via a personalised user account.

Tickets to football matches will include FC Internazionale, SS Lazio, ACF Fiorentina, Bologna FC and Torino FC.

The sport streaming service said the agreement further strengthens DAZN’s ambition to become the main destination for sports enthusiasts through the creation of a single digital ecosystem of reference for sports lovers.

Stefano Azzi, CEO of DAZN Italia said: “The ticketing of football matches will soon be just a click away on our app. The close partnership with Vivaticket, a reference player for the Italian market and already a partner of important football teams, represents a unicum for DAZN in the world and continues in the direction of making our platform a reference point for fans and business partner for sports leagues and teams”.

“Collaboration with a partner of this depth and prestige will certainly bring us great benefits, both in terms of audience, for reaching new targets, and in terms of visibility” commented Silvano Taiani, CEO of Vivaticket . “The Vivaticket – DAZN partnership represents an unprecedented novelty, which will help us to be ever closer to our customers while they live their passions. We hope this is just the beginning of a partnership that can lead to great future developments”.