Warner Bros. Discovery unveils plans for Tour de France

Photo by BERTRAND GUAY/POOL/AFP via Getty Images

Warner Bros. Discovery (WBD) Sports Europe has revealed its production and coverage plans for Tour de France and Tour de France Femmes taking place in July.

Each stage of the men’s and women’s race will be available to watch throughout Europe on Eurosport with streaming available for subscribers on discovery+, the Eurosport App and GCN+.

GCN+ will also provide cycling fans with live, ad-free coverage of the Tour de France and Tour de France Femmes avec Zwift for viewers in the Asia-Pacific region, plus live coverage of the women’s race in the Middle East and North Africa.

The mixed-reality Cube studio will return for WBD Sports’ Tour de France and Tour de France Femmes coverage to equip presenters with data-driven analysis features that will simulate the perils and performance of the peloton to help explain the action from France to the viewers watching around Europe.

WBD Sports will also deliver factual programming during the Tour including “Uphill Climb, The Women Who Conquered The Impossible Race”, presented by Shimano premiering on Eurosport on July 16 with streaming on discovery+ and the Eurosport App. Through personal accounts of c female cyclists and insights from cycling commentator Phil Liggett, the 35-minute film shines a light on these trailblazing athletes who defied norms and paved the way for today’s Tour de France Avec Zwift.

Scott Young, SVP content and production at Warner Bros. Discovery Sports Europe, said: “Following the historic launch of the new-look women’s race last year, we will once again demonstrate our passion for cycling by producing back-to-back and localised coverage of the Tour de France and Tour de France Femmes in 2023. We enjoy being the Home of all Cycling and our approach to both Tours will give fans the front row seat they love.

“No-one else has the expertise in cycling, matched with the multi-platform portfolio, to offer the scale of coverage for the sport’s biggest race to millions of viewers across Europe and beyond, and we look forward to telling the stories from each stage for the widest possible audience.”