CIAO USA TV taps Amagi to expand FAST presence

Amagi has partnered with CIAO USA TV to amplify the distribution and monetisation of the company’s FAST offering.

CIAO USA TV caters to Italians worldwide with customized content and advertising. Amagi will distribute the platform’s content to multiple FAST platforms, including an owned and operated (O&O) platform, and enable it to monetize their channel better with dynamic server-side ad insertion.

The FAST outfit has employed Amagi’s innovative channel creation, distribution, and monetization solutions — Amagi Cloudport And Amagi Thunderstorm.

According to the company, CIAO USA TV is also exploring the possibility of leveraging Amagi’s first-party ad platform, Amagi Ads Plus, to boost their ad revenues, and Amagi’s end-to-end content marketplace to reach more audiences in the CTV-led FAST universe.

“With Amagi as our technology and distribution partner, our brand expansion strategy is on the fast track,” said Giuseppe Barone, CEO of CIAO USA TV. “We are keen to take this partnership to the next level with more channel launches, higher audience engagement, and revenue growth.”

“Niche content providers like CIAO USA TV are the lifeblood of the FAST ecosystem. Their customized programming keeps audiences engaged and coming back for more, said Srinivasan KA, Co-founder & Chief Revenue Officer, Amagi. “We look forward to facilitating their growth with our comprehensive distribution network and ad solutions specifically tailored to FAST.”