Premier League joins Comcast NBCUniversal SportsTech Accelerator

The Premier League, has joined the partner consortium for the Comcast NBCUniversal SportsTech Accelerator.

The Premier League will join as a strategic advisor to the startups selected for the annual program, which is currently midway through its third cohort. It will also have the opportunity to be involved in the selection of startups for SportsTech’s fourth cohort.

Comcast NBCUniversal SportsTech powered by Boomtown, includes business leaders from NBC Sports, Sky Sports, GOLF, NBC Sports Next, and Comcast Spectacor, alongside NASCAR, WWE, PGA TOUR and three U.S. Olympic sports organizations: U.S. Ski & Snowboard, USA Swimming, and USA Cycling.

The addition of the Premier League, strengthens Comcast NBCUniversal SportsTech’s aim to support rising sports technology startups in the fields of media & entertainment; fan/player engagement; athlete/player performance; team & coach success; venue & event innovation; fantasy sports & betting; esports; and the business of sports.

“Through our first three cohorts, we noticed that more than one-third of startup teams applying are international and often looking to break into the U.S. market to further accelerate their business success,” said Jenna Kurath, vice president of Startup Partnerships, Head of Comcast NBCU SportsTech. “The Premier League, with its expansive footprint, global fanbase, and incredible leadership will be a wonderful asset to our startups and their experience in the program.”

Paul Molnar, chief media officer at the Premier League. “We look forward to working with the Comcast NBCU team, Boomtown, and the other sports partners to help discover new and emerging technologies which can play a meaningful role in the ever-changing sports industry, while supporting the startup founders in their evolution and development.”

Will McIntosh, president, Fandango & NBC Sports Next, added: “In assessing the next sports partner to bring on board, the Premier League was a standout choice that will provide value to the startups in the accelerator looking to find product market fit in the world of sports. With our broadcasting rights on Sky, Peacock, and NBC Sports, this partnership also creates a shared alignment for building new, more immersive fan experiences