Netgem and Gamestream team up to offer combined gaming and TV to telcos

White label B2B cloud gaming solutions provider Gamestream and video technology and B2B2C service provider outfit Netgem have struck a partnership that will see gaming integrated with TV streaming entertainment in the service packages of telecom operators.

Gamestream offers telecom operators cloud gaming tech in both B2B and B2B2C models. The company provides low latency streaming in tandem with a video games including Hot Wheels Unleashed, Garfield Lasagna Party and Overcooked! 2.

The pair say that the partnership between Gamestream and Netgem will transform TV and mobile into an interactive entertainment hub for families, allowing for a multi-player approach that also enables fan communities.

The service will be distributed to telcos across EMEA, giving telcos access to a catalogue of hundreds of licenses intended for a family audience, with additional games added each month.

This partnership also paves the way for new interactive experiences built from rich content, such as cross-content recommendations so users can switch from video content delivered via Netgem’s netgem.tv offering to a game and vice versa.

Ivan Lebeau, Co-founder and President of Gamestream, said: “With Netgem, we are shaping the entertainment of tomorrow, today. Our unified offer meets real challenges for telecom operators – increasing revenue per subscriber thanks to innovative services, while capturing their attention by building their loyalty to the entire content ecosystem.”

Mathias Hautefort, CEO of the Netgem Group, said: “Young generation are looking for new TV experiences. This is a strategic problem for Content channels and operators who have invested considerable sums in the creation of TV subscribers bases and invested in boxes sitting in customers homes. With this new proposition, precursing a more immersive television experience, we will contribute to making ‘TV watching’ a place of sharing again, and supporting entertainment for the whole family. We look forward to presenting this cross-content approach to our telecom operator customers, as well the very demanding media industry and we aim to deploy shortly in new territories”.