India’s QYOU Media launch spiritual and wellness channel

Youth-oriented Indian media group QYOU Media has launched a spiritual and wellness FAST channel.

Sadhguru TV will be fronted by spiritual leader, Sadhguru, delivering holistic and inspirational spiritual and wellness programming.

In association with the Isha Foundation, the channel will showcase Sadhguru’s practical wisdom and yogic practices in aim to help viewers manage their body, mind, emotions and fundamental life energy.

The channel will feature interviews with Sadhguru’s and Indian international personalities, lectures and life lessons, calming music from the library of the Sounds of Isha along with guided meditation and yoga for inner well-being.

According to QYOU, viewers will embark on a journey of personal growth and be provided with a unique space for expressions on life, mysticism and spirituality.

Sadhguru TV will be exclusively available on the Q Play app along with Connected TV platforms including Samsung TV Plus, Amazon Fire TV, Xiaomi, TCL, One Plus and dozens of other Connected TV (CTV) brands.

Speaking on launch, Krishna Menon, COO, QYOU Media India said, “Since the launch of QYOU Media India we have been introducing universally appealing channels that are genre-defining. Our partnership with the Isha Foundation for the launch of ‘Sadhguru TV’ on Connected TV is a testament to our commitment for our viewers. The channels thought-provoking programming is sure to take viewers on a transformative journey filled with growth and self-discovery. We are certain that the channel will keep viewers engaged, positively and help us build QYOU Media India as a one stop destination for quality and differentiated content.”