Ryan Reynolds’ Fubo channel inks Welsh content deal with S4C

Ryan Reynolds’ streaming channel Maximum Effort on FuboTV has struck a deal with Welsh broadcaster S4C to bring Welsh content to the platform.

Maximum Effort’s Welsh Wednesdays will stream Welsh content in a six hour programming block, provided by S4C and curated by Maximum Effort.

Welsh Wednesdays will kick off tomorrow on June 28, with weekly programming including Bang, Petrol Head, Red Wall, Gareth Bale: Living the Dream, Wrexham Our Club and Vets.

The Welsh language television channel broadcasts over 115 hours a week of programmes, including news, drama, documentaries, music, entertainment and children’s programmes.

“As many have noted, there is an alarming lack of Welsh content available for American viewing pleasure. That stops today. Well, actually Wednesdays,” said Maximum Effort co-founder Ryan Reynolds. “We’re so grateful to S4C for helping bring Welsh programming to a broader audience. And to that broader audience, don’t worry, I am told there will be subtitles.”

“Ryan Reynolds is our adopted Welshman and his respect, understanding and commitment to Wrexham and Wales is unquestionable. Welsh Wednesdays is an exciting new long-term partnership and we are thrilled to be working with the Maximum Effort channel and Fubo on this commercial output deal,” said S4C chief content officer Llinos Griffin-Williams. “It gives us the opportunity to show Welsh culture, language and talent on the international stage in our Wednesday takeovers. This will take Welsh language content to the world and will benefit the entire creative sector here in Wales as we showcase everything from S4C dramas to entertainment formats, documentaries and sport.”