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DAZN extends La Liga rights in Japan for five years
Global sports streaming service DAZN has extended the La Liga broadcasting rights by five years in Japan.
DAZN will deliver coverage 2023-24 season to the 2027-28 season of the Spanish professional football league in East Asian region.
he La Liga Division 1 league is made up of 20 clubs, including Real Madrid, Barcelona and Atlético Madrid.
DAZN Spain original 4-part series OR7GEN will also be showcased in Japan ahead of the next season with Japanese subtitles in early August. Former world-famous striker born and DAZN Spain commentator David Villa will dive into the origins and development of La Liga.
He will visit the academies of his clubs, including Barcelona, and talk with former top stars from the same club, discussing their development policies, their own experiences, the secrets of success, and the underlying club philosophy.
DAZN Japan executive vice president Manabu Yamada said, “We are very pleased to be able to continue our long-term partnership with La Liga, the world’s premier football league. With this contract, we will deliver La Liga to everyone in Japan for more than 10 years.In addition, we will be able to distribute La Liga 2nd division league, and we hope that more Japanese players will be able to play in Spain. You can see the activities of DAZN. In addition to live distribution, we will continue to do our best so that you can enjoy the local heat as it is, with highlights, previews, and information programs.”
La Liga, audio visual director, Mercior Soler said: “At La Liga, we are always looking for the best partners in the industry to bring Spanish football to fans everywhere. You can enjoy it.”