WildEarth channel launches on Freeview in UK

The wildlife and nature themed network, WildEarth has launched on Freeview on channel 91 in the UK.

The channel content is focused on the African wildness, showcasing interactive safaris, waterhole dam cams, and global school experiences.

WildEarth delivers virtual nature experiences for nature lovers with wildlife programming that includes live broadcasting, natural history programmes and expert naturalists.

“WildEarth is all about connecting people to nature in a real and unscripted way – in effect we are the largest safari vehicle in the word,” commented Emily Wallington, co-Founder of WildEarth. “This helps viewers to understand nature for what it really is and to see why we need to conserve our beautiful habitats. This partnership with Freeview in the UK is a major step in achieving this as we reach British viewers who love nature and care about the planet.”

David Coughtrie, managing director SDN & Director Pay TV Distribution at ITV said, “The launch of WildEarth on Freeview via SDN brings a whole new kind of broadcasting to viewers at a time when the message of conservation and nature has never been more important. It’s a unique way of using the power of live TV to allow viewers to experience the wonder of an African safari with two way interaction and I’m really excited to be bringing it into British homes.”