A+E Networks EMEA taps Gracenote to improve FAST discoverability

A+E Networks EMEA is working with Nielsen-owned content solutions specialist Gracenote to advance its FAST offerings using Gracenote metadata.

A+E Networks EMEA is using Gracenote metadata, IDs and imagery to improve discoverability for its new Inside Crime, Mystery TV and World War TV channels, which are available on Amazon Freevee in the UK.

Previously, A+E had provided descriptive metadata for its programming to downstream aggregation platforms.

Using Gracenote Distribution Service, the network aims to benefit from increased FAST channel and content discoverability enabled by the underlying Gracenote descriptive metadata, programme imagery and connected IDs.

Gracenote said that pre-existing challenges around effective content navigation, search and discovery are compounded with FAST.

“While FAST services provide content owners new opportunities to monetize their programming through engagement and advertising, old challenges around content discovery can limit potential upside. With a long history serving the global video ecosystem and unmatched metadata expertise, Gracenote understands these challenges well. We’re pleased to play a key role in ensuring A+E Networks’ valuable content is easily findable and watchable on their new UK FAST channels and are confident that viewer engagement and monetization will naturally follow,” said Vikram Kulkarni, VP, strategic initiatives, EMEA at Gracenote.