BritBox International launches on Comcast

‘Best-of-British’ streaming service BritBox International has launched as an app on Comcast’s entertainment platforms in the US.

The streamer said the launch significantly increases its potential reach and audience in the market. Following a trial over the past few months, the service is now widely available across all of Comcast’s entertainment platforms in the US, including Xfinity X1, Xfinity Flex and Xumo TV.

The launch furthers BritBox’s reach, alongside its other major international distribution partnerships with Amazon (North America and Australia) and Apple (North America and Australia).

Pricing will remain the same as other destinations – US$7.99 per month/US$79.99 per year – and comes with the standard seven-day free trial and ability to cancel at any time.

BritBox recently surpassed million global subscribers with more than 15% global subs growth in the past year.

Reemah Sakaan, CEO BritBox International, said: “As we continue to make the best in British entertainment available to broader quality-seeking audiences in all our markets, working with key international platforms, Comcast is the natural, premium US partner for us. We are thrilled to be working with the passionate Comcast team on the distribution of BritBox to reach new customers at scale, and we can’t wait for Comcast homes to experience BritBox’s slate of exclusive and Original British series and talent.”

“BritBox is a great addition to our entertainment platforms, offering an easy way for our customers to discover and enjoy some of the best and most popular British programming available today, all seamlessly integrated in one experience alongside their other entertainment,” said Sudhir Muralidhar, Vice President, Product & Platform Experiences,  Comcast.