Fedcom Media taps WSC Sports to elevate basketball content on OTT platform

AI sports video tech firm, WSC Sports has been tapped by Fedcom Media, to leverage its AI-powered technology for the next three years for the basketball-focused OTT streaming service Skweek.

Launched in October 2022, Skweek provides exclusive coverage of men’s EuroLeague and EuroCup games, EuroLeague Women French clubs games and LDLC ASVEL Féminin’s EuroCup Women title across France and Monaco. the OTT platform will leverage WSC Sports’ comprehensive suite of AI-powered solutions to enhance the streaming brand’s video content output and fan experience.

Per the deal, WSC Sports will automate the production of real-time clips, highlights, and analysis that will be distributed across all Skweek’s digital channels, incorporating its OTT platform, web and social media accounts.  Romain Destans, digital director of Fedcom Media and Skweek, said: “Nobody understands AI-driven basketball content better than WSC Sports. Their cutting-edge technology will enable us to deliver limitless amounts of high-quality content across all Skweek’s channels, opening up new ways to watch and experience basketball competitions. This tool will also enable us to offer a unique and unrivaled consumer experience to basketball fans in France. This partnership will not only help us grow the reach and engagement of SKWEEK’s exclusive content but provide an array of additional opportunities for our partners.”

“Basketball is a sport that is close to our hearts, so we are delighted to partner with Fedcom Media and Skweek to power their on and off-court content across France, a market where we are establishing a growing presence and see huge potential for growth,” added WSC Sports chief business development officer, Aviv Arnon.

WSC Sports previous clients include NBA, ESPN, YouTubeTV, Bundesliga, LaLiga, Serie A, DAZN, EuroLeague, ATP Media and Deutsche Telekom.