Joymo and British Basketball Federation unveil GB Basketball TV

Live sports streaming platform provider, Joymo, and the British Basketball Federation have joined forces to launch the direct-to-fan digital service GB Basketball TV.

The Joymo-powered over-the-top (OTT) digital content hub will house GB Basketball content and is to feature live match streams, highlights, short and long format video features to watch live and on demand.

GB Basketball TV kicks off its launch with live coverage of Women’s EuroBasket 2023 (June 15-25) after Joymo acquired UK rights from the International Basketball Federation (FIBA).

GB Basketball TV will also be the only place to watch the Great Britain U20s, U18s and U16s representative teams compete in the FIBA European Youth Championships later this summer.

The subscription-based service via gbbasketball.tv will offer a range of pay-per-view options including a Summer Pass, with full coverage of all Team GB matches from Women’s EuroBasket 2023 and three age group levels at the FIBA European Youth Championships – a minimum of 45 matches – for £19.99.

Commenting on the launch of GB Basketball TV, Chris Grant, chair of the British Basketball Federation, said: “This is a very important milestone in the development of British Basketball.  The launch of GB Basketball TV, and the provision of more opportunities to watch our amazing players compete at all levels, are key pillars in our strategy to grow the game.

“Our partnership with Joymo creates a platform to deliver more coverage in an easily accessible way. Having a single online destination for all our content will enable us to introduce more people to the sport and give our fanbase more of what they want.”

Hannah Griffiths, VP Content Acquisition & Partnerships at Joymo describled the deal as “an alliance of great strategic importance for Joymo, showcasing the strength of our proposition as both a platform provider and rights acquisition partner”.

Per the agreement between Joymo and British Basketball, the streaming services provider becomes an official partner and title sponsor of the Great Britain Women’s Basketball team.