Claro Colombia taps Nagra to deliver Claro TV+ to Samsung TVs

Colombian service provider Claro Colombia has teamed up with technology outfit Nagra and consumer electronics giant Samsung to deliver its Claro TV+ streaming offering to Samsung Smart TVs.

The move allows Claro’s TV customers to access the service without the need for a dedicated set-top box.

Claro TV+ is available on Samsung Smart TVs from 2020, 2021 and 2022, with what Claro described as a new experience in viewing and ease of access.

Users can download the Claro TV Key via Samsung’s Tizen platform.

The offering complies with MovieLabs requirements for the protection of 4K Ultra and HDR content, according to Claro.

“We are working with Samsung and Nagra to to enable access to our customers who have this brand of TVs without the need to have additional devices. We are therefore strengthening our proposition as one where customers can watch how and when they want, in a seamless way and without the need to rely on a decoder. Further, to strengthen our offering to deliver the same experiences to our customers from whatever device with an internet connection,” said Rodrigo de Gusmao, executive director, mass market division, Claro Colombia.

“We are excited to innovate in partnership with our strategic allies, improving the user experience. With this new option, we are expanding our portfolio of entertainment offerings so that customers can enjoy an immersive experience when they watch their favo9urite content with the best image quality and the intelligent sound of our televisions,” said Paula Andrea, Ospina, vice-president of marketing at Samsung.

“We are proud of the long-term relationship we have built with Claro Colombia and our continued work to help them extend their leadership position in the market. Building on the success of claro Colombia and its innovative Claro TV+ offering, this is another proven solution to improve the experience and respond to the needs of the growing consumer market in Colombia,” said Sebastián Kramer, Nagra’s SVP of business development and product line management.