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Blue Ant and World of Wonder launches Drag Race Universe on The Roku Channel in US
International producer, distributor and channel operator, Blue Ant Media has partnered with World of Wonder to launch the FAST channel, Drag Race Universe, on The Roku Channel in the US.
In celebration of Pride month, Drag Race Universe offers US audiences global versions of the World of Wonder produced award-winning Drag Race series. The channel includes several international franchises and a slate of spin-offs celebrating the drag culture.
The series has become a worldwide phenomenon which has brought the drag culture to the mainstream. Programming includes Canada’s Drag Race, RuPaul’s Drag Race UK vs The World, RuPaul’s Drag Race UK, Drag Race Holland, Drag Race Espana, RuPaul’s Drag Race Down Under and Drag Race France.
The channel will also deliver a constant pipeline of new seasons and drag-related programming exclusively to FAST audiences.
“What better timing than Pride Month to bring Drag Race Universe to The Roku Channel audience,” said Jamie Schouela, president, global channels & media, Blue Ant Media. “Drag Race is one of the world’s most popular reality franchises and now FAST viewers can discover all of the global versions.”
The Roku Channel debuted in 2017 and houses free and premium entertainment on the Roku platform. According to Roku, in Q4 of 2022 The Roku Channel reached approximately 100 million people across US households.
Blue Ant Media has a growing global portfolio of FAST channels, including include Love Nature, HauntTV, Total Crime, Homeful, HistoryTime, and Love Pets. Its range of channels are shown across a variety of platforms such as Freevee, Tubi, VIZIO WatchFree+, The Roku Channel, Xumo, Samsung TV Plus, PlutoTV and Sling Freestreaming.