Gravity Media inks deal with ATP Media to provide coverage of tournament

Media services provider, Gravity Media, has inked a deal with ATP Media, the media and broadcast arm of the ATP Tour, to deliver the global coverage of over 60 of the ATP Tour’s tennis tournaments.

The deal includes coverage of ATP Masters 1000s, ATP 500s, ATP 250s and Nitto ATP Finals.

ATP Media has worked closely with Gravity Media on the specification of the galleries and working areas for creative and technology media hub, ATP Media Studios, which will be based at Gravity Media’s new Production Centre in London.

The 50,000-square-foot facility will have production, post-production and live studio capabilities to support both on-premise and distributed remote production workflows. Among its core features are seven flexible control rooms, six craft edit suites, six voiceover booths, a vision control room, broadcast operations centre and more.

The partnership with Gravity Media also involves building a broadcast truck solution which is integrated natively with ATP Media Studios. The solution allows ATP Media to ensure the migration of broadcast feeds from onsite to ATP Media Studios at Gravity Media’s Production Centre, with remote world feed management through to remoting replay operators, vision control and media management, and then scaling to fully remote court production.

The pair will also work with industry partners including Sony HDC series camera channels, EVS XT Via servers and Calrec audio core and consoles to be deployed around the world and at ATP Media Studios at the Gravity Media Production Centre in London.

According to the companies, the deal is designed to create and deliver new production solutions that ensures a sustainable approach to coverage of the ATP Tour.

John Newton, Gravity Media’s CEO and Founder said: “Ensuring we will deliver the most advanced remote broadcast solutions across the ATP Media assets as well as from our brand-new media hub, Production Centre London means we are poised to lead the way in the future of tennis broadcasts.

“This contract will ensure the most environmentally sustainable approaches are embraced, whilst ensuring we can provide more roles to the broadcast industry welcoming and encouraging a new generation of talent to come on board with both Gravity Media and ATP Media.”

The first tournament under the new agreement goes live from ATP Media Studios at the Gravity Media Production Centre in London in June. Further technology upgrades will also be rolled out as part of this new partnership with ATP Media and Gravity Media.