Banijay Rights taps Magnite and SpringServe to support FAST

Production outfit Banijay’s distribution arm Banijay Rights has tapped sell-side ad-techc company Magnite and ad server SpringServe to help make money from its free, ad-supported streaming TV (FAST) platforms.

Banijay Rights will use Magnite’s SSP and SpringServe’s ad server technology across its FAST channel inventory globally.

Banijay, which has produced shows including Deal or No Deal and Survivor, said that the technology integrations with Magnite and SpringServe will help deliver broadcaster-level premium inventory across this content.

Shaun Keeble

Banijay Rights recently announced the launch of its new FAST channel, Horizons, featuring premium UK entertainment content from its 160,000-plus hour catalogue. Horizons was added to its suite of live FAST channels in September. The Banijay Rights offering includes 22 FAST channels and over 110 live streams.

Magnite’s sell-side platform will provide Banijay with monetisation tools built to support premium, long-form video and viewing experiences.

Banijay will have access to features including SpringServe’s BingeWatcher product which automates the creative review process to help improve ad experiences and drive campaign success.

“We are always looking to take a proactive approach when monetising our FAST channels so working with leading technology platforms in advertising – Magnite and Springserve – is a great fit for our strategy,” said Shaun Keeble, VP Digital at Banijay Rights.

“Ad-supported streaming is growing steadily due to consumers’ desire for more choice and access to high quality TV content. We’re looking forward to capturing this opportunity with Banijay by helping them gain greater insight and control around their inventory and using those learnings to aid in improving monetisation,” said Sam Wilson, Managing Director of CTV, EMEA at Magnite.

“The need to deliver a premium ad experience to complement streaming inventory is vital to success for FASTs. Our collaboration with Banijay Rights will help them more effectively manage advertising and we look forward to collaborating with their team to provide a premium experience for viewers,” said Sarah Gaudszun, commercial director, EMEA at SpringServe.