Eurovision Sport secures broadcasting rights for FIBA 3×3

Eurovision Sport, a division of the European Broadcasting Union (EBU), has secured a deal with FIBA for the broadcasting rights of all its 3×3 basketball events over the next two years.

FIBA’s 3×3 basketball made its Olympic debut at the Tokyo 2020 Olympic Games. The agreement includes coverage on the forthcoming FIBA 3×3 World Cup 2023 in Vienna, which opens on 30 May and runs to 4 June, 2023. Alongside coverage on two Europe Cups and the three Olympic qualification tournaments.

The EBU has acquired exclusive live rights for its members in the territories of Belgium (RTBF and VRT), Greece (ERT), Hungary (MTVA), Lithuania (LRT), Netherlands (NOS), Poland (TVP), Spain (RTVE) and Switzerland (SRG-SSR) with the option to include more members from additional territories if their national teams qualify for an event.

EBU members will base their coverage on their national teams and will air the content on both their linear and non-linear platforms.

Alex Sanchez, FIBA 3×3 managing director, said: “We are excited to partner with Eurovision Sport to bring the most thrilling urban team sport to new fans across Europe. Through this partnership, we have the opportunity to bring the incredible stories of world-class 3×3 players and competitions to millions of households and elevate 3×3 basketball to new heights.”

Andreas Aristodemou, head of summer sports at Eurovision Sport, added, “We are thrilled to start this new partnership with FIBA 3×3 an exciting, urban, and youth-oriented. This agreement covers all the FIBA 3×3 flagship events in 2023 and 2024, providing great, gender-balanced content to our Members for their linear and digital platforms. We look forward to the next couple of years, which we hope will be the start of a long journey.”