Quickplay teams up with Google Cloud to boost Middle East streaming

Quickplay has joined forces with Google Cloud to create new digital opportunities for content providers, streaming providers and broadcasters in the Middle East.

With a shared history of cloud innovation, the companies will deliver regionally optimised solutions that leverage Google Cloud’s new Middle East regional data center in Qatar. The solutions are designed to help streaming providers design, deploy and scale new cloud-native platforms with the flexibility of personalisation capabilities to enable rapid, cost-effective time to market and powerful subscriber engagement and monetisation.

Quickplay’s research and development team has utilised Google Cloud products and tools to enable delivery of personalised FAST services, real-time data and recommendations, and low latency video. The companies’ joint customers include Philippines’ PLDT and Cignal, India’s Aha, as well as YES Network and MSG Networks in North America.

Commenting on the collaboration, Kip Schauer, global head of media & entertainment, gaming partnerships, Google Cloud said, “As we work with the Qatar Ministry of Communications and Information Technology to unleash the power of Google Cloud, it is important that we surround ourselves with trusted partners who can maximize the impact of our platform. Quickplay has proven repeatedly that they have the vision, the commitment, and the technical expertise to help drive positive business and market results for the media industry in the Middle East and beyond.”

“In deployment scenarios around the world our close, collaborative relationship with Google Cloud has helped our customers achieve their objectives,” said Paul Pastor, chief business officer for Quickplay. “We look forward to helping Google Cloud make the most of the new opportunities that are being generated by its enhanced presence in the Middle East.”