Comcast launches low-cost streamer Now TV in US

Comcast is launching a new US streaming offering, Now TV. The service includes over 40 live channels from A+E, AMC, Hallmark and Warner Bros. Discovery, plus around 20 integrated FAST channels from NBC, Sky and Xumo Play, with a subscription to Peacock Premium at no additional cost.

Now TV, like its UK namesake operated by Comcast-owned Sky, is targeted at value-conscious consumers. Launching in the coming weeks, it will be available to Xfinity Internet customers for a monthly price of US$20, with no special equipment required, and the ability to sign up and cancel anytime.

“With content and connectivity at the core of our company, we are uniquely positioned to build and deliver streaming entertainment offerings unlike anything else out there today. Now TV is a great example of how our company brings together its collective video experiences, innovative technology, and superior broadband service to deliver some of the best entertainment into one affordable streaming bundle,” said Dave Watson, president and CEO, Comcast Cable.

The Now TV Live service with 40 channels is accessible through the Xfinity Stream app and includes a 20-hour DVR and access on three concurrent streams.

Now TV customers also will receive a Peacock Premium subscription at no additional cost via the Peacock app on all devices where the streaming service is available. Peacock Premium includes original series, more than 5,000 hours of live sports, recent movies, next day access to all new shows from NBC and Bravo, fan-favorite library content and daily live news.

Now TV also includes 20 FAST channels including NBC News Now, Sky News and genre-based channels from Xumo Play.

At launch, Now TV Live and Xfinity Stream’s FAST channels will be accessible through the Xfinity Stream app on supported devices, including Xfinity Flex, Fire TV, iOS- and Android-powered devices, and via casting through Apple AirPlay and Google Chromecast.