European League of Football taps Endeavor Streaming

The European League of Football (ELF) has teamed up with Endeavor Streaming to develop its media distribution and OTT strategy, and enhance its streaming service, Game Pass.

Per the agreement, Endeavor Streaming will deliver additional growth services to the American football league, including marketplace strategy, product strategy and end-to-end technical deployment to help ELF grow and expand its fanbase across Europe.

Launching ahead of the 2023 season which kicks off June 3, the upgraded Game Pass platform will provide fans with an integrated digital offering available across web, mobile and supported Smart TVs. It will encompass brand new features and increased functionality to provide an improved live viewing experience for American football fans in Europe.

Fans will also be able to watch multiple ELF games concurrently for the first time, powered by Endeavor Streaming’s multi-view technology, and access localised commentary. ELF will also be able to leverage deeper consumer insight metrics and analytics to develop its marketplace strategy in key emerging markets for the sport.

“When the third season of the European League of Football kicks off on June 3rd, fans all over the world will be able to follow the games with a premium, high-quality user-experience. Having Endeavor Streaming as the world’s leading streaming service at our side helps to drive our fan-engagement forward,’ said Zeljko Karajica, CEO of the European League of Football.

Pete Bellamy, chief commercial officer at Endeavor Streaming added, “American Football is a rapidly growing sport across Europe and we’re thrilled to partner with the ELF to support them on the next step in their digital journey. Together, we’re building a more integrated, centralized digital offering that will help ELF address new audiences across the region and deliver an enhanced, scalable streaming experience to fans.”