Roku launches Women’s Sports Zone on platform

Streaming device provider and FAST operator, Roku has launched a Women’s Sports Zone on its platform, in aim to make women’s sports more accessible and discoverable.

The Women’s Sports Zone will be located within the sports experience, it will feature live and upcoming women’s sporting events as well as female-focused documentaries, movies, and more from supporting channels across the platform.

The launch comes as 30% of sports fans said they are watching more women’s sports than they used to over the past five years in 2022, while 85% of them said that it is important for women’s sports to continue growing in popularity, according to Roku.

In aim of cutting down time in finding content, Roku has provided streaming, live broadcast, and educational content options all in one place. Content within the Zone will also be curated based on users’ viewing habits, favourite sports teams, and more.

At launch, sports-related content from soccer, golf, and professional and collegiate basketball will be available from supporting channel partners and will air in the zone based on seasonality, with an expanded content offering to follow in the next upcoming months.

“The popularity and demand for women’s sports is greater than ever, and at Roku, we continue to commit to elevating this important programming for our customers,” said Kelli Raftery, Roku’s vice president, global communications. “At a time when it is harder than ever to find what you want to watch, our new Women’s Sports Zone makes it easier for fans to get to the content they love, and it arrives just in time for the tip-off of the WNBA season this Friday.”