Virgin Media O2 join forces with Pure Storage

Virgin Media O2 has partnered with tech oufit Pure Storage to boost customer satisfaction and drive significant sustainability savings 

Following the partnership Virgin Media O2 has moved its data to Pure Storage’s FlashArray//X, supported by Evergreen//Forever, which has enabled Virgin Media O2 to immediately reduce its storage racks from 42 to just three, providing a 96% power reduction and avoiding the need for a new datacenter.

Pure Storage has also helped Virgin Media O2 reduce downtime after the company has since experienced zero Priority One alerts – a daily occurrence with their legacy storage – and has run three upgrades with no customer disruption.

Pure’s Evergreen//Forever subscription provides a significant CapEx advantage for Virgin Media O2, enabling it to buy support and maintenance upfront. Additionally, the company is able to complete analytics in real-time to maximise the value of customer data and offer its users faster and more robust analytics services.

Ajit Sharma, business optimisation manager, Virgin Media said: “Pure Storage provides the powerful, reliable storage we need to scale. For Virgin Media O2, Evergreen enables us to drive continuous improvements while building new, innovative solutions that we can bring to market. With our legacy storage infrastructure, we were looking at spiralling costs and the prospect of building an additional datacenter. With the flexibility of Pure, however, we are confident that we can easily scale our capabilities to keep pace with growing data volumes, without worrying about the storage infrastructure our business relies on.”

“With connectivity such a key element of modern life, storage that hinders rather than powers fast and reliable mobile services is unacceptable. Our work with Virgin Media O2 has delivered an infrastructure that is stable, dependable and scalable, matching the demands of Virgin Media O2’s 5G network, while enabling the company to drive forward with sustainability goals,” added Wes van den Berg, vice president and general manager, UK&I, Pure Storage