Mirada and EZDRM help extend Skytel TV reach to more devices

Mongolia’s Skytel has tapped technology outfits Mirada and EZDRM to extend its video service to more connected devices.

User experience specialist Mirada and DRM specialist EZDRM, are collaborating to help expand Skytel’s TV service after a successful implementation of the OTT GO+ app.

The partnership will enable the extension of GO+’s service to more connected devices, including what is expected to be one of the biggest launches of Android TV in the country, said Mirada.

The GO+ app used Mirada’s Iris technology to enable viewers to enjoy live tv, catch-up and on-demand movie content; and ranked number one as the most popular app on the Google Play Store and Apple’s AppStore in the Mongolian region.

The new project will facilitate additional advanced features using Mirada’s Iris app ecosystem to offer a hyper-personalised viewing experience thanks to analytics and the UX Evolver tool to allow operators to fully customise and adapt the user experience with tailored content recommendations, interfaces and advertising.

EZDRM DRMaaS security provides content protection for all aspects of the Skytel content offering, across set-top, smart TV, desktop, and mobile platforms.

With this partnership, Mirada and EZDRM said they were solidifying the integration of their technologies to empower a leading telco in the Asian market future proofing its video delivery and consumption offering to 100,000 monthly active users.

EZDRM COO, Olga Kornienko, said: “Skytel is an exciting project for us in the Asia market. This leading edge deployment has represented a new milestone in our close collaborative partnership with Mirada, combining the best of our technologies to power a vibrant new service.”

Mirada CEO, José-Luis Vázquez, said: “We have been Skytel’s strategic partners for the past five years and were delighted to be awarded the expansion of its service in Mongolia. This new project also provides another exciting opportunity to collaborate with EZDRM to provide Skytel with the latest technology for all their video business needs, supporting them to establish their position as a leading option in Mongolia and at the forefront of Asian video services.”