Airtel adds Dream11’s FanCode to its Xstream line-up

Indian telco Bharti Airtel is to offer content from sports streaming outfit FanCode to its TV subscribers.

The Airtel Xstream super-aggregation offering now provides content from 19 OTT platforms, which Airtel claims to be the largest bouquet of OTT platforms for consumers offered by any provider across mobile and large screen formats.

FanCode was launched in 2019 by the owners of fantasy sports platform Dream11, and has partnered with domestic and international sports leagues and associations across multiple sports. The streaming platform has rights to offer sporting content from across the globe such as Carabao Cup, Copa Del Ray, EFL Championships, Women Super League in Football, FIH Pro Hockey League, Rugby 7’s, Yuva Kabaddi League and Tamil Nadu Premier League and Legends League in Cricket.

Airtel Xstream is an Android-based hybrid streaming and DTH offering linked to Airtel’s existing DTH pay TV service. Airtel has said it is looking to achieve 20 million paid subscriptions for Airtel Xstream, in part by bringing onboard marquee content partners from across India’s states to its line-up of OTT content. Other recent partnerships include Social Swag, an influencer commerce platform backed by celebrities Akshay Kumar, Rana Daggubati and Mahesh Bhupathi.

Adarsh Nair, CEO, Airtel Digital, said, “We are delighted to welcome FanCode to Airtel Xstream. It has always been our endeavour to offer quality content to our customers, and the addition of FanCode significantly augments the portfolio of our offerings.”

Yannick Colaco, co-founder, FanCode said, “We are excited to be partnering with Airtel to bring FanCode on the Airtel Xstream platform. Airtel’s premium offering will help us further increase the reach of FanCode and give sports fans access to thousands of hours of LIVE sports that they love.”