ThinkAnalytics hires Jo Kinsella as strategic advisor

Jo Kinsella

Technology outfit, ThinkAnalytics has appointed Jo Kinsella as strategic advisor for advertising.

Kinsella who has 20-year experience in software, will provide strategic guidance on go-to-market and work alongside the executive team to drive revenue acceleration of the ThinkAdvertising platform.

She joins the company following the sale of her 2021 co-founded AdTech software company, TVSquared, which she oversaw its acquisition by lnnovid last year. She held various executive positions in the Fintech industry where she worked across business development, sales, marketing and product.

“Jo is a passionate and accomplished leader with a strong track record in revenue growth and defining go-to-market strategies to drive scale,” said Eddie Young, chairman, ThinkAnalytics. “We are thrilled to have Jo on board, someone who has proven success in the TV advertising industry and knows that ThinkAdvertising is a differentiator across all TV platforms, delivering the digital advertising we all know from the web to the world of TV.”

ThinkAdvertising helps the buy and sell-side leverage viewership data to better understand their viewers, increase the value of their inventory, uncover new audience segments and bring the digital audience targeting to TV. The company drives increased ad revenue and outcomes. Its automated solution Think360 speedily transforms raw viewing data into international standard internet audiences, enabling TV to offer the same huge range of audience segments that are available in digital.