A+E unveils brand refresh for History

A+E Networks EMEA has unveiled a refresh of The History Channel logo and brand identity across EMEA.

The channel’s new look and identity are part of a global refresh that started with A+E Networks in the US and then rolled out internationally, reaching EMEA this March.

In the UK, the brand known as Sky History will continue with its current logo and brand identity. In Italy, the refresh will be rolled out in June.

Sister channel History 2 will be given a new identity this May across EMEA.

According to A+E Networks, each refresh element of the new History brand identity — from the logo to the motion sequences to its multi-platform use — communicates the idea of exposing what’s just below the surface: uncovering content hidden in plain sight and encouraging the curious to discover the history around them.

The company said that the new visual identity hides a H within a H, symbolising the idea of unearthing the real story that lies beneath the surface.

Heather Jones, chief creative officer of EMEA at A+E Networks EMEA, said: “The powerful mix of programming that is accessible, engaging, informative and fun is a winning combination that has been resonating with our viewers for years. In addition, modernizing the look and feel of the channel will help lift the brand to its next phase of success’’.