US fibreco Frontier offering YouTube TV with integrated billing as cable alternative

YouTube has struck a partnership with US fibre broadband provider Frontier Communications whereby the latter will offer YouTube TV on its platform with integrated billing.

The move enables Frontier to offer a bundle of fibre-based internat access with live and on-demand TV, furthering its aim of providing an alternative to cable in the parts of the US where it is active.

The pair originally struck a partnership in 2021 to provide access to YouTube TV as an alternative TV offering to higher-priced cable services.

The pair claim that subscribers can save over US$400 a year on their cable bill by signing up.

YouTube TV offers over 100 channels without a long-term contact and with a free trial period. The service offers unlimited DVR space and up to six individual accounts for streaming on up to three devices at the same time.

Frontier customers will receive US$10 off the YouTube TV subscription for 12 months. Existing Frontier TV customers will receive US$15 off.

Frontier offers fibre-based internet services mostly in rural, but also in some metropolitan, areas of the US. The company filed for bankruptcy in 2020 but relisted in 2021 as Frontier Communications Parent.

“Our partnership with YouTube TV makes it easier for customers to ditch cable. We take our position as the un-cable provider seriously and are constantly listening to consumers. Many want one source for internet and TV, and that’s what this partnership is all about. With Frontier and YouTube TV, there’s no settling for anything but the best,” said John Harrobin, Frontier’s EVP of consumer. “

“Frontier is a natural partner for YouTube TV, due to our shared dedication to customer choice and flexibility. With this next stage of our partnership, Frontier customers will be able to sign up and enjoy all the perks of YouTube TV such as unlimited DVR, the ability to watch on any screen, innovative features such as key plays and multiview, special pricing offers for NFL Sunday Ticket, and the option to cancel the service at any time, all on the same bill as their Frontier internet,” said Tony Archibong, managing director of global product partnerships at YouTube.