Brightcove launches monetisation service, creates new ad operations team

Streaming technology outfit Brightcove has launched Brightcove Ad Monetization, a new service designed for media companies to better monetise their content through advertising.

Brightcover has also created a new global advertising operations team to support media organizations and help them maximize their advertising strategy and revenue.

The service builds on Brightcove’s recent partnership with sell-side advertising platform Magnite and the integration of Magnite and SpringServe.

The solution supports the monetization of live and video-on-demand content with yield optimisation to fill unsold ad inventory. It includes client-side and server-side advertising insertion capabilities for web players, iOS, Android and connected TV platforms. Brightcove Ad Monetization also integrates into existing advertising servers including Google Ad Manager and FreeWheel.

David Beck, Brightcove’s Chief Strategy and Corporate Development Officer, will lead the new global advertising operations team.

Beck has appointed Michael Dorf as the first VP of Global Ad Operations to build the team.

Dorf most recently worked at TelevisaUnivision as the VP of Revenue Operations, where he rebuilt a cross-functional operations team to support direct and programmatic sales channels. Prior to that, he held various senior leadership roles with FreeWheel, a Comcast company, Condé Nast, and Maker Studios, a subsidiary of The Walt Disney Company.

“Advertising is constantly evolving and increasingly complicated for many media companies. Brightcove is determined to reduce the friction in the process, making it easier and more profitable for our clients. To do this, we built a new expert team. I’m excited to welcome Michael Dorf to lead our global advertising operations. His wealth of knowledge and experience in the media and advertising world will help customers better deliver the right ads to the right people to improve delivery and revenue,” said Beck.

“Advertising-supported streaming is a fast-growing, multi-billion-dollar business we have supported for many years. As a valued partner to our media customers, Brightcove Ad Monetization extends our commitment to providing them with the best products and services to power their video content, optimize their advertising strategy, and now – for the first time – truly drive and maximize their advertising revenue,” said Marc DeBevoise, CEO of Brightcove.