XITE launches music channels on Pluto TV

Music video platform XITE will launch its country, rock and gospel linear music video channels on the streaming service Pluto TV.

The XITE Classic Country channel provides a mix of country classics, country pop, country rock and alternative country, joined by live and acoustic sessions.

XITE Rock channel showcases music from the genre’s rising artists, the alternative scene, as well as rock and metal classics.

While, XITE Gospel delivers classics joined by contemporary gospel music videos and live performance over the last 30 years. With performances from pop and R&B artists that experiment in the genre.

All channels boast 24-hours of genre-specific programming.

Cees Honig, Co-CEO of XITE, commented, “XITE continues to be an advocate for music videos to occupy the biggest screen in the house. Our interactive app enables viewers to control and personalize their music video experience. In comparison, our partnership with Pluto TV provides consumers with tailored linear channels that let them consume music videos as they do all other content on the platform, by simply leaning back and enjoying the musical journey.”

“The three new XITE channels on Pluto TV are the perfect addition to our Music category,” added Amy Kuessner, senior vice president of content strategy & global partnerships, Paramount Streaming. “As a leader in free streaming, Pluto TV brings its audiences a wide array of channels, from movies to television series to premium music content, and the added variety of these XITE channels exemplifies our overall message that there is something for everyone on Pluto TV.”