NFL partners DAZN to drive global growth

The National Football League (NFL) and DAZN Group have agreed a 10-year partnership which will see the sports streaming company deliver NFL Game Pass International (NFL GPI) to sports fans around the world beginning with the 2023 season.   NFL GPI, which provides live coverage of the league outside the US, will be available as a standalone subscription or add-on package within DAZN’s app.

With access to DAZN’s direct-to-consumer platform, the two partners say that the NFL will be able to grow and engage new audiences over the next decade, building on its growing international fan community. “Growing the NFL globally is a key strategic priority for the League and our 32 Clubs. We are excited to partner with DAZN to help us accelerate this effort,” said NFL Commissioner Roger Goodell. “Our goal has always been to make our games available to as many fans as possible, and we are confident that DAZN’s technology will best serve millions of viewers around the world while also engaging a new generation of international NFL fans.”

DAZN CEO, Shay Segev

“The NFL is the premier sports media property, and DAZN is incredibly excited that they have chosen us as their international partner,” DAZN CEO Shay Segev said. “I am confident that we will help the league engage new markets and demographics.”

NFL GPI enables fans outside the USA to watch every NFL matchup throughout the regular season and postseason, including the world’s largest annual sporting event, the Super Bowl. By harnessing DAZN it will be able to expand its reach most connected devices, including Smart TVs, smartphones, tablets, and game consoles.

The deal is global – but does not cover the US and also excludes China, where the NFL is six years into a successful streaming partnership with Tencent.