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German streamer Dyn acquires Bundesliga field hockey ahead of launch.
German streaming platform Dyn has secured exclusive rights to Germany’s Field Hockey Bundesliga, in a deal that will initially cover the 2023/24 season.
The platform, which is scheduled to launch in summer 2023, has picked up live rights to around 230 men’s and women’s games. The contract, which includes the playoffs and finals, carries an option for Dyn to extend the contract for another season.
Marcel Wontorra, COO of Dyn Media, said: “We are delighted to be the new media partner of Hockey Bundesliga. The quality of sports in hockey is very high in Germany. This is shown by the success of the men’s national team at the World Cup in India. 17 of the 20 new world champions come from the Bundesliga. The women’s title at the European Indoor Championships in December last year also confirms this.”
Victor vom Kolke, managing director of the Hockey Bundesliga, heralded the fact that the deal covers both men’s and women’s games: “Hockey has always been a pioneer when it comes to men and women meeting on an equal footing. We are convinced that the merger of the media rights will enhance the relevance of our sport and are proud that Dyn has bundled both field hockey leagues in its offer from the beginning.”
Dyn Media has been meticulously picking up sports rights ahead of its launch. To date, its main focus has been on handball, basketball, volleyball, table tennis and hockey.