Sports streaming provider Joymo hires UK sales chief

Video streaming services provider to sports rights holders Joymo has appointed Hannah Griffiths to the new role of VP of sales, where she will be tasked with building and leading a permanent presence for the company in the UK market.

Hannah Griffiths

Griffiths is the first permanent hire for Joymo in the UK. In addition to growing a portfolio of rights holders using Joymo including Table Tennis England, England Hockey and British Weight Lifting, she will look to grow Joymo’s team in the market.

Griffiths joins Joymo from sports media rights agency RDA, where she spent the last five years as director, media rights.

During her time at RDA, Griffiths was responsible for global distribution of rights for clients including World Rugby, Premiership Rugby, United Rugby Championship, Heineken Champions Cup, Rugby League World Cup and UFC.

She previously founded Palindrome Sports, working across PR and marketing in the motorsport industry, and development of motorsport technology.

Mike Emery, CEO of Joymo, said: “We are extremely excited to welcome Hannah to Joymo, and delighted to have attracted someone of her calibre and experience. We are at a key point in our evolution and Hannah will play a crucial role in our ambitious growth plans in the UK, and beyond. It has been clear from our conversations that Hannah shares our vision to enable more rights holders to realise the value of their IP and start futureproofing their sports by engaging new and existing audiences like never before.”

Griffiths said: “I’m thrilled to be joining Joymo – a business and model that I am truly passionate about. Joymo is focused on facilitating a connection between high passion fans and their sport, making content available and engaging fans from the grassroots to elite. I look forward to empowering more rights owners to realise the value of their content, enabling them to reinvest revenues that will benefit future generations of fans and participants alike.”