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Arabic-language service CNN Business Arabic goes live
CNN Business Arabic has launched as a digital business platform, delivering global and regional business, and finance news for Arabic speakers around the globe.
A partnership between International Media Investments (IMI) and CNN International Commercial (CNNIC), CNN Business Arabic will offer regular shows, along with podcasts, and exclusive interviews with business leaders and influencers.
Aimed not only at the business-savvy, CNN Business Arabic aims to provide content that unpacks and explains news in a clear and digestible way. Launch content includes a nine-part multimedia series featuring interviews, explainers and interactive infographics to address major global themes, including the interconnected crisis of climate, food and energy, the risk of a global recession and the digital future.
The editorial team, led by editor-in-chief Maher Chmaytelli, is experienced in working across the MENA region, and will also draw upon CNN’s network of journalists and presenters for global insight and perspective. Content will be delivered across a dedicated CNN Business Arabic App, website and social media channels.
Phil Nelson, chief operating officer, CNN International Commercial, said: “CNN Business Arabic is a complementary offering to both CNN’s business output and our engagement with Arabic speakers worldwide through our CNN Arabic platform. We wish IMI every success in this venture, and look forward to working with the team to bring a fresh approach to how Arabic audiences can access news and information.”
Chmaytelli added: “This is an incredibly exciting moment for us, and we are dedicated to providing high quality content that inspires and empowers Arabic speakers around the world, making CNN Business Arabic the go-to business news platform.”
CNN International Commercial is responsible for the business operations of CNN’s properties outside the US. This includes ad sales, content sales, distribution and partnerships such as CNN Business Arabic. IMI, based in Abu Dhabi Media Zone Authority, is a private investment company with assets that includes The national, Al Ain News, CNN Business Arabic, and interests in Sky News Arabia and Euronews.