CTAM Europe reveals details of London Symposium

GIGAEurope-owned marketing organisation CTAM Europe’s Annual Symposium is to return to London’s Soho this, featuring to showcase innovations in streaming, FAST and content distribution with an additional focus on the role of video content in the Metaverse.

The afternoon Symposium provides an opportunity to learn more about the partnerships between content creators, owners and distributors that will transform the consumer experience, according to CTAM Europe. The event will take place at Fora Space in London on January 26, from 12:30-16:30.

Among other topics, the event will take a look at whether Google looks set to become the latest streaming platform operator to get into the FAST business and what challenges this presents to entrenched brands, along with the broader questions of why streaming video providers are increasingly turning
to advertising to boost their revenues, and a look at how media companies can take advantage of opportunities presented by the metaverse.

Those interested in attending can register here.