Streamer platform Rlaxx signs up Wurl to boost its AVOD/FAST proposition

Germany-based AVOD service rlaxx TV has unveiled a partnership with CTV solutions provider Wurl. The alliance signifies the first integration of HTTP Live Streaming (HLS) on rlaxx TV – with the goal of bringing new content partners to the platform.

Ronny Lutzi

“We are excited about this next great step for us, partnering with Wurl and integrating HLS on rlaxx TV,” commented Ronny Lutzi, founder and CEO, rlaxx TV. “It will allow us to offer even more premium live TV content to our viewers while making the onboarding process significantly easier for new content providers.”

Through its Global FAST Pass (GFP) solution, Wurl enables streamers to expand their channel lineups and increase revenue through partnerships with content companies. Wurl-powered channels will become part of rlaxx TV’s FAST service which combines the relaxed entertainment of linear television with the flexibility of video on demand. The companies say that: “Content partners will benefit from the ability to customise and determine their content and determine the electronic program guide (EPG).”

Sean Doherty Jr, co-Founder and COO at Wurl, said: “We’re honoured to be rlaxx TV’s first partner helping to deliver FAST channels and live events to their audiences. As FAST continues to grow exponentially around the globe, we’re excited to further enhance Wurl’s presence in Europe through this partnership.”

Rlaxx launched in 2020 and was in 26 countries by July 2022. At that point, it had 100 channels on its platform, but has added Bloomberg as a partner since then.